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Turn Founder Brand Into Your Startup’s Most Strategic Asset
In 5 Days

(Just Fix One Mistake a Day)

A FREE, 5-day email course to help you design a founder brand that 10Xes visibility, triples opportunities, locks in your ideal audience & makes you a go-to voice in your niche.

On a Mission to Cut the Startup Failure Rate in Half

Created by Diana Sora, who has...

  • Been writing for tech companies and startups since 2018. Clearly obsessed.

  • Built content-led engines across 3 continents, where education does the scaling.

  • Turned complex products into $150K email campaigns and sticky launches.

  • Helped founders build authority, sharpen their POV, and own a category.

  • Founder at Founder in Therapy, creator of the Founder SOS Sprint.

Ready to strategically design your founder brand?

Here's a sneak peek of everything you're going to learn inside this email course:

Day #1 (Mistake 1). Outsourcing Founder Brand To AI (and why this makes you invisible to your superconsumers)Day #2 (Mistake 2). Using Founder Brand To Promote Or Entertain Vs. Educate (and why this shatters your credibility to pieces)Day #3 (Mistake 3). Building Founder Brand Around You, Not Your Audience (and why it leaves readers calling it “useless BS”)Day #4 (Mistake 4). Treating Founder Brand Like A Personal Brand (and why this won’t help you become a thought leader in your niche)Day #5 (Mistake 5). Viewing Founder Brand As A Tool Instead Of A Core Product (and why this mindset keeps you out of the top 1% of founders)